Efficiency for HR
Fractional HR Consultant | HR Transformation & Personio Expert | Building Digital, Human-Centered People Operations
Organizational Stability
I’m Rosalina from Berlin. I help businesses transform HR from back-office work into a real growth driver. With hands-on experience in HR leadership, digital tools like Personio and ATS, and change management, I connect people, processes, and technology to make HR lean and future-ready.
When crises hit or change is needed, I help SMEs and teams find practical solutions fast—whether it’s stabilizing teams, improving hiring, or streamlining workflows. My goal is to remove friction, support digital transformation, and make HR smart, simple, and impactful so your business can thrive.
Experience
From chaos to clarity - here’s how I can help
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Problem
Teams often work hard but lack clarity on which skills truly drive results. Without visibility, development stays reactive — and growth stalls.Solution
I provide a data-based overview of your organization’s current and missing skills, turning assumptions into actionable insights. You’ll receive clear recommendations that align learning, hiring, and business goals.Results
Transparency on existing vs. missing capabilities
A focused roadmap for the next 6–12 months
Targeted, measurable development instead of guesswork
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Problem
Change, restructuring, or downsizing often creates uncertainty, resistance, and emotional strain — both for leadership and teams.Solution
I guide organizations through transition phases with structure, empathy, and operational precision — from team restructuring to mass layoffs or insolvency communication.Results
Calm, coordinated change communication
Support for leaders in difficult conversations
Clear operational processes during restructuring
Cultural guidance to maintain trust and dignity
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Problem
Manual HR processes cost time, create errors, and block strategic progress.Solution
I design and implement digital HR structures — from choosing the right HRIS or ATS (e.g., Personio, Recruitee) to automating onboarding and admin workflows.Results
Efficient, transparent HR processes
Less admin work, more time for people
Reliable data and compliance
Seamless onboarding and self-service tools
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Problem
Strong companies often miss out on great candidates because their employer brand doesn’t reflect who they are.Solution
I create an authentic employer identity that connects — from visual language and tone of voice to full career page redesign and brand book.Results
Clear, consistent employer message
Authentic storytelling that attracts talent
Distinct visual and verbal brand identity
Career page that truly converts
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Problem
Hiring the right people takes time — and hiring the wrong ones costs even more.Solution
I design efficient recruiting processes, combine direct search with cultural fit assessments, and collaborate closely with headhunters when needed.Results
Tailored recruiting strategy
Fast access to the right talent
Structured process from search to onboarding
Expertise in international payroll and contracts
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Problem
Learning efforts often stay disconnected from real needs, and internal communication lacks warmth or clarity.Solution
I build L&D frameworks that truly engage people and develop internal communication that is understandable, human, and inspiring.Results
Practical learning systems and tools
Clear and empathetic internal communication
Stronger engagement and trust across teams
Leadership support for everyday communication
„Calm in chaos. Gets things done.“
Daniel Raab, CEO Marley Spoon SE
„Implementing our first HRIS was a gamechanger, and Rosalina made it happen without disruption.“
Arne Hennig, Managing Director Promedio Halle GmbH
„From rapid growth to crisis, Rosalina was a steady force. Her pragmatic approach and commitment made all the difference.“
Philipp Ortwein, Co-Founder & MD at cargomotion
“Rosalina was instrumental in growing Instafreight from 30 to 300 people in just three years.
She shaped culture with heart and clarity, was steadfast in times of crisis. When we ultimately had to close the business, she was the last to leave, standing with us until the very end. I’m deeply grateful for her partnership and recommend her wholeheartedly.”
Maximilian Schäfer, Co-Founder & MD @cargomotion
„Working with Rosalina was an absolute pleasure – she combines entrepreneurial spirit, empathy, and dedication, and I would be delighted to work with her again anytime.“
Thomas Buhl, COO
„Rosalina leads with empathy and clarity, combining strong support with practical solutions. She inspires teams through open communication and encouragement, maintaining calm and focus even in challenging situations.“
Yvonne Stamm, People Operations Manager
“Rosalina is a true asset, both on a personal and professional level. With her digital-first approach, she transforms ways of working, talent management, and processes.
Always empathetic and authentic, she brings people along on the journey.”
Sabrina Flunkert, CEO @Ratepay
Lets Talk!
Let’s design the future of work — where real people get real things done, smarter..