Organizational Stability

I’m Rosalina from Berlin. I help businesses transform HR from back-office work into a real growth driver. With hands-on experience in HR leadership, digital tools like Personio and ATS, and change management, I connect people, processes, and technology to make HR lean and future-ready.

When crises hit or change is needed, I help SMEs and teams find practical solutions fast—whether it’s stabilizing teams, improving hiring, or streamlining workflows. My goal is to remove friction, support digital transformation, and make HR smart, simple, and impactful so your business can thrive.

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Book a 15-min Call

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Experience

Senior owner of culture, leadership alignment, marketing and employer brand in a scale-up environment, connecting people strategy with business execution.
- Culture & leadership rhythms (values, rituals, communication, decision clarity)
- Employer branding & internal comms to support engagement and retention
- Performance mindset: clear expectations, feedback routines, processes, accountability
- Change management during growth and ambiguity
- Trusted sparring partner for founders and senior leaders
Scaled the People function from “working HR” to a structured operating model - processes, leadership enablement and measurable impact.
- HR operating model & core processes (onboarding, lifecycle, policies, communication, leadership, L&D)
- Leadership coaching and manager enablement (toolkits, playbooks)
- Recruiting strategy & funnel steering (quality, speed, stakeholder alignment)
- Org design support: roles, responsibilities, collaboration patterns
- People metrics: tracking, insights, and action plans
Led HR end-to-end in an international setup, building scalable operations, compliant payroll and HR tech foundations.
- Multi-country HR operations with a strong compliance mindset
- Global talent acquisition across functions and locations
- Multi-country payroll steering (providers, accuracy, reliability)
- HRIS/ATS implementation (Personio): process design, rollout, adoption
- Part of a 5-person senior management core team navigating the company through a sale and carve-out (two buyers) in a culturally complex transition
Partnered with leaders on performance, team effectiveness and employee relations. Pragmatic, structured, and risk-aware.
- Leadership advisory on performance, feedback routines and difficult conversations
- Employee relations & conflict resolution, aligned with policy and labour-law requirements
- Org effectiveness: role clarity, responsibilities, collaboration and decision routines
- Change communication and stakeholder alignment during growth and restructuring
- Hands-on case management with speed, discretion and high-quality documentation
Built and scaled recruiting in growth contexts, combining structured hiring with hands-on sourcing and strong stakeholder management.
- End-to-end recruiting for e-commerce and business roles (intake to offer/closing)
- Designed structured interview processes and hiring routines to improve decision quality
- Built pipelines through proactive sourcing and clear role positioning
- Supported international ramp-ups, incl. staffing the central warehouse team in Pilsen (CZ) within a DHL subsidiary environment
- Focus on speed and quality: strong candidate experience, transparent pipeline tracking

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From chaos to clarity - here’s how I can help

Problem
Teams often work hard but lack clarity on which skills truly drive results. Without visibility, development stays reactive — and growth stalls.
Solution
I provide a data-based overview of your organization’s current and missing skills, turning assumptions into actionable insights. You’ll receive clear recommendations that align learning, hiring, and business goals.
Results
- Transparency on existing vs. missing capabilities
- A focused roadmap for the next 6–12 months
- Targeted, measurable development instead of guesswork
Problem
Change, restructuring, or downsizing often creates uncertainty, resistance, and emotional strain - both for leadership and teams.
Solution
I guide organizations through transition phases with structure, empathy, and operational precision - from team restructuring to mass layoffs or insolvency communication.
Results
- Calm, coordinated change communication
- Support for leaders in difficult conversations
- Clear operational processes during restructuring
- Cultural guidance to maintain trust and dignity
Problem
Manual HR processes cost time, create errors, and block strategic progress.
Solution
I design and implement digital HR structures - from choosing the right HRIS or ATS (e.g., Personio, Recruitee) to automating onboarding and admin workflows.
Results
- Efficient, transparent HR processes
- Less admin work, more time for people
- Reliable data and compliance
- Seamless onboarding and self-service tools
Problem
Strong companies often miss out on great candidates because their employer brand doesn’t reflect who they are.
Solution
I create an authentic employer identity that connects - from visual language and tone of voice to full career page redesign and brand book.
Results
- Clear, consistent employer message
- Authentic storytelling that attracts talent
- Distinct visual and verbal brand identity
- Career page that truly converts
Problem
Hiring the right people takes time and hiring the wrong ones costs even more.
Solution
I design efficient recruiting processes, combine direct search with cultural fit assessments, and collaborate closely with headhunters when needed.
Results
- Tailored recruiting strategy
- Fast access to the right talent
- Structured process from search to onboarding
- Expertise in international payroll and contracts
Problem
Learning efforts often stay disconnected from real needs, and internal communication lacks warmth or clarity.
Solution
I build L&D frameworks that truly engage people and develop internal communication that is understandable, human, and inspiring.
Results
- Practical learning systems and tools
- Clear and empathetic internal communication
- Stronger engagement and trust across teams
- Leadership support for everyday communication